“By 2020 shopper experience will overtake price and product as the key brand differentiator.”
This has been my mantra since 2002 when I led my first omnichannel project in Ferrari and Maserati. At that time, the omnichannel definition and the channels complexity we experience today were far away. High-demanding customers and top brands leveraged our creativity and vision. We overcame products and pricing: we focused all our efforts on creating a seamless, unparalleled brand experience for fans, prospects, and customers.
Whenever you see a successful business, someone once made a courageous decisionPeter F. Drucker
Analytical reasoning, People Management, Time Management, and Creativity are my skills that can get your business ready to take the best out of the digital challenges. I analyze data and identify the right paths to deliver an unparalleled customer-centric shopping experience by combining the best practices of CRM, Marketing Automation, Artificial Intelligence, AR/VR, Omni-Channel Retail Strategy, E-Commerce, Digital, Social Media and Mobile Marketing.
Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while. That’s because they were able to connect experiences they’ve had and synthesize new things.Steve Jobs
I am a hands-on Digital and CRM executive with a history of success in developing and implementing omnichannel and digital strategies that generated high sales turnover and profitability in several companies and industries. I achieved these results coaching teams to pursue excellence and creating a culture of continuous improvement.
Talent wins games, but teamwork and intelligence wins championships.Michael Jordan
I practice coaching cooperating with the Family Business Management course Faculty at Peter F. Drucker and Masatoshi Ito Graduate School of Management.