About Marco Carrucciu

“By 2020 shopper experience will overtake price and product as the key brand differentiator.”

This has been my mantra since 2002 when I led my first omnichannel project in Ferrari and Maserati. At that time, the omnichannel definition and the channels complexity we experience today were far away. High-demanding customers and top brands leveraged our creativity and vision. We overcame products and pricing: we focused all our efforts on creating a seamless, unparalleled brand experience for fans, prospects, and customers.

Whenever you see a successful business, someone once made a courageous decision

Peter F. Drucker

Analytical reasoning, People Management, Time Management, and Creativity are my skills that can get your business ready to take the best out of the digital challenges. I analyze data and identify the right paths to deliver an unparalleled customer-centric shopping experience by combining the best practices of CRM, Marketing Automation, Artificial Intelligence, AR/VR, Omni-Channel Retail Strategy, E-Commerce, Digital, Social Media and Mobile Marketing.

Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while. That’s because they were able to connect experiences they’ve had and synthesize new things.

Steve Jobs

I am a hands-on Digital and CRM executive with a history of success in developing and implementing omnichannel and digital strategies that generated high sales turnover and profitability in several companies and industries. I achieved these results coaching teams to pursue excellence and creating a culture of continuous improvement.

Talent wins games, but teamwork and intelligence wins championships.

Michael Jordan

I practice coaching cooperating with the Family Business Management course Faculty at Peter F. Drucker and Masatoshi Ito Graduate School of Management.

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