Consumer insights are essential to designing and executing the Marketing Roadmap for your business. These are the 5 insights that I will consider for the new year.
Lowe's +3% after guidance update, new buyback action Following the recent introduction of Seemantini Godbole as Chief Information Officer, Lowe's today met with analysts and investors in Mooresville, North Carolina to discuss its strategic priorities and near- and long-term financial targets.
Competition is not only on product design but more and more on Customer experience design. In the last few years, several fashion brands have nurtured shopper loyalty in the omnichannel era.
Pursuing an omnichannel approach does not mean that you should activate any possible channel. It means you have to meet your Customers' expectation through their favorite channels. It also means that you do not need big data, just the right data.
While Millennials are increasing in terms of buying power, Generation Z is on its way to becoming the biggest generation of consumers by 2020.