Most of the efforts are focused on getting the customer to purchase. Customers on the other side expect omnichannel approach to provide relevant services and advantages to build loyalty. Here are the top 5 after sales challenges of 2019
Most of omnichannel cases are related to technology innovation and investments that according to their creators are leading to exceptionally seamless experience. Is this really what customers want? And is it a real competitive advantage?
AI represents a major help to organizations that have to deal with large amount of data to be quickly processed. But speed does not mean quality. Check out some cases I worked on. Retail will increasingly adopt intelligent automation technologies, according to IBM's latest study released Tuesday at the National Retail Federation's 2019 Big Show... Continue Reading →
Competition is not only on product design but more and more on Customer experience design. In the last few years, several fashion brands have nurtured shopper loyalty in the omnichannel era.
New tech gadgets that can innovate the way we interact with our Customers. Introduce at the Las Vegas consumer electronics bonanza
Brands spend millions on top of the notch technology to achieve the best return on Omnichannel efforts invested, but it is all useless without the proper coaching to the store associates.
Today’s consumers' expectations are getting higher and higher. Whether they are shopping for watches, bags, clothing or booking a cruise, they expect to find immediate satisfaction of their wants from retailers, no matter if online or offline.
In the last few weeks I read a lot of articles, white papers and watched videos about the 2019 main trends in retail and nothing appeared to be really new and disruptive. Then I ran into this one-year ago Angela Wang speech at Ted.
The use of data and technology will make brick and mortar essential to delivering customer personal empowerment, that is Customers want control of their relationship with your brand. Are brands ready for it?
Loyalty programs are becoming a pillar in Retailers marketing strategy. But what is really loyalty and how is it measured and managed?
Consumer insights are essential to designing and executing the Marketing Roadmap for your business. These are the 5 insights that I will consider for the new year.
Omnichannel 